Aucard de Tours festival has been run for over 40 years by Radio Béton, a local association based in Tours, France.
In 2018, Radio Béton launched a call for proposals to redesign the festival’s logo and visual identity, aiming to create a recognizable brand and unify all communication materials. My proposal was selected.
Beyond consistency, the project also addressed an environmental goal: developing a long-lasting visual identity that allows materials (tickets, reusable cups, wristbands, scenography, etc.) to be reused year after year, without relying on an annual theme.
To maintain a strong visual connection with its parent organization, the iconic yellow and black color scheme was preserved.
