Each year, Salon Playtime brings together the international creative children’s fashion scene across Paris, New York, and Shanghai.
For the 2022 edition, I assisted the Art Director in developing a visual identity inspired by the theme “Wonderland.” This collaboration resulted in a whimsical universe blending playful imaginary creatures and shapes with vibrant colors.
Designed as a fully immersive experience, this visual world was deployed across all media — from print to digital (posters, motion design, website, goodies) — as well as scenography and exhibition spaces (window graphics, large-scale banners, booth design, signage, etc.).
