Tasting with Nivard is a Franco-British company founded by Geoffrey Nivard and based in London. It offers cheese and wine tastings in prestigious venues across the city, as well as cheese drops (home delivery services).
In 2019, I designed the brand’s visual identity, starting with a distinctive logo: a goat enjoying a glass of wine, comfortably seated under an elegant cloche. This concept references the founder’s Loire Valley roots and the region’s cheesemaking heritage, particularly Sainte-Maure-de-Touraine.
Conceived as a central narrative element, this goat became a guiding character featured across all brand touchpoints I developed: tasting booklets, menus, posters, website, social media, promotional videos, and more.
The visual universe subtly blends British elegance, humor, and a touch of the absurd, resulting in an identity that is both refined and unconventional.
